DOMINIK SCHLEIDGEN

MARKETING & COMMUNICATION

EXPERIENCE

2018 - today

HAIX Group

HEAD OF INTERNATIONAL MARKETING COMMUNICATIONS

Overall responsibility for the global marketing communication plan. Leading and mentoring an international team. Managing the global marketing communications budget.

2016 - 2018

rms consult

HEAD OF ONLINE EDITORIAL DEPARTMENT

Developing and implementing creative marketing and editorial projects for the rms‘ customers. Acquisition and customer relationship. Managing the budget.

2013 - 2016

InterNetX Group

SENIOR COMMUNICATIONS MANAGER

Responsibility for all internal and external communication activities of InterNetX and its subsidiaries, including media strategy, corporate blog and social media. Spokesperson for the company.

2011 - 2013

Mittelbayerische Verlag KG

EDITOR/COORDINATOR DIGITAL CONTENT

Developing the products of the digital newspaper. Inhouse consultant for digital projects. Editor for the local newspaper.

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Get in touch

Full CV

2018 - today

HAIX Group

HEAD OF INTERNATIONAL MARKETING COMMUNICATIONS

  • Developing, communicating, and implementing the global marketing communication plan
  • Leading and mentoring the international marketing communications team
  • Spokesperson for the company
  • Managing the global marketing communications budget and forecasting resource needs
  • Collaborating closely with related teams (e.g. Sales, E-Commerce, R&D, …)
  • Ensuring high impact liaisons and campaigns together with partners and influencers
  • Overall responsibility for the marketing communications respective metrics

HAIX is one of the leading manufacturer of high-tech functional footwear and clothing. More than 1,700 people all over the world world at HAIX, helping to meet the highest standards of functionality, quality and design.

2016 - 2018

rms consult

HEAD OF ONLINE EDITORIAL DEPARTMENT

  • Developing and implementing creative marketing and editorial projects for our customers
  • Implementing digital backend systems for our customers
  • Acquisition and customer relationship
  • Leading and mentoring the online editorial team
  • Managing the budget and forecasting resource needs

rms consult is a 100 per cent subsidiary of the Rhine/Main Regional Transport Association (RMV). From its offices in Frankfurt and Berlin, rms supports customers in Germany and Europe with consulting and planning services in the fields of public transportation and mobility.

2013 - 2016

InterNetX Group

SENIOR COMMUNICATIONS MANAGER

  • Responsibility for all internal and external communication activities of InterNetX and its subsidiaries
  • Spokesperson for the company
  • Planning and implementing the media strategy including paid and earned media
  • Developing and managing the corporate blog in German and English
  • Developing and implementing the social media plan for InterNetX and its subsidiaries
  • Monitoring the media coverage and the respective metrics

As part of the United Internet family and with more than 3.8 million managed domains, over 3,000 hosted servers and a network of 25,000 partners worldwide, InterNetX is among the top providers of professional domain products and hosting solutions. A team of more than 110 international employees has been busy with domains, hosting and SSL since 1998.

2011 - 2013

Mittelbayerische Verlag KG

EDITOR/COORDINATOR DIGITAL CONTENT

  • Developing the products of the digital newspaper
  • Relaunch of the newspaper’s website and restructuring the internal processes to an “online first” journalism
  • Inhouse consultant for digital projects and contact person between the digital and the print editorial teams
  • Editor for the local newspaper

Mittelbayerische Zeitung is the leading local media house in Upper Palatinate. With 106.000 printed issues and its digital products the newspaper reaches about 400.000 readers every day.

EDUCATION

2009-2010

Mittelbayerische Verlag KG

TRAINEE

Two-year traineeship with main focus in digital journalism. Working within the departments for politics, Culture, Lifestyle and local news.

2008

Mittelbayerische Verlag KG

INTERNSHIP

Six months internship within the online editorial department.

2004-2008

University of Regensburg

UNIVERSITY

Information Science and Musicology

GERMAN

ENGLISH

SPANISH

FRENCH

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YEARS OF EXPERIENCE

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HOUR WORKED

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CUPS OF COFFEE

WHAT I DO

BRAND MANAGEMENT

Developing and implementing strategies to build a strong brand.

ANALYTICS

Search engines, social listening, pr monitoring: Setting up the relevant metrics and create learnings from their results.

PARTNERSHIP

Building strong liaisons with business and sponsoring partners or influencers.

CONTENT MARKETING

Content is king: Fascinating, inspiring and informative content for more success.

CREATIVE PROJECTS

Unorthodox solutions to match every target group.

MEDIA RELATIONS

Strong network to either special interest and daily press.

SERVICES

BRAND MANAGEMENT

Developing and implementing strategies to build a strong brand.

ANALYTICS

Search engines, social listening, pr monitoring: Setting up the relevant metrics and create learnings from their results.

PARTNERSHIP

Building strong liaisons with business and sponsoring partners or influencers.

CONTENT MARKETING

Content is king: Fascinating, inspiring and informative content for more success.

CREATIVE PROJECTS

Unorthodox solutions to match every target group.

MEDIA RELATIONS

Strong network to either special interest and daily press.

0

YEARS OF EXPERIENCE

0

HOUR WORKED

0

CUPS OF COFFEE

GET IN TOUCH

  • Hoppestr. 21
  • mail@schleidgen.com
  • +(49) 176 201 67 960